A lot of cafes in my neighborhood display the work of local artists. Some of these artworks list the artist’s name and a price tag in case if you want to buy that piece.

I have often found myself walking around the café appreciating most of the art displayed. So far I have never purchased any of these artworks. That brings me to my point of today: can something be done to enrich this eco-system of visitors, shop owners, and artists.

I think yes.

One idea I have been tinkering with is what I call “Sam’s Pick”. Sam’s Pick is a label our local grocery store uses to highlight some of their products. I am assuming Sam is the owner of the place.

In the same spirit we can put two pieces on display as say Sam’s Pick and Stacey’s Pick. Then around these pieces leave some stars (the one kids use) , or even better give a star to each customer and invite them to place these stars underneath their favorite piece of art.

Now that way, customers are bound to look at these pieces. Get involve in some kind of competition between Sam and Stacey: chose a side and then place a star – hence pledge an allegiance. We could ask the customers whether they would like to know the result – get their email/phone.

If at the end of month we can count the stars and let all the folks who voted know the winner. We can offer a free drink/tea/coffee to all customer’s with winning stars. Hence create an event out of otherwise uneventful display of art. In a process we can even sell that piece, definitely promote the artist. Be overall a good social place.

Now that’s what I call a play-inspired design.